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Case Study 2: Road Sign Manufacturing Business in Dublin
Required: Sales Department Reorganisation
Under new management, this leading road sign manufacturer underwent a complete re-development of its Sales Organisation. The intervention included assessing the existing expertise in the business and the current results achieved.
A new account management and sales process was developed, new reporting mechanisms were put in place for staff and the team overall. The development of commission structures for each staff member and a new CRM system that allowed for auto generation of quotes to expedite the sales process. Sales meetings were run by SME Matters for the first 6 months while a new reporting routine was being established.
Under the new system, the company signed its largest maintenance contract in the history of the business, sales targets were ahead of budget and the newly developed sales process was implemented subsequently in their UK subsidiary.
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