Win-Win Negotiation Skills Course – Friday 5th May 2017


SME Matters is hosting a one-day intensive course for all those individuals, groups or organisations who are interested in improving their negotiating skills.

SPRING OFFER  – €199.00  (Discounts available – see details below)

Negotiation is a part of our everyday life but have you ever really assessed whether you are a good negotiator? Could there be more in it for you if you leave something in it for them?

SME Matters’ Win-Win Negotiation Skills training will show you what to look for and identifying your key strategic objectives. This course can be used by anyone who wants to be more effective in a work or personal capacity.

The levels of skills vary from junior managers dealing with suppliers and clients, to salary negotiations, up to executive and corporate negotiations.


  • Prepare for negotiation
  • Assess your long-term objectives
  • Create a strategy and tactics
  • Show you many different techniques that could be used against you
  • Identify the real issues
  • Use critical thinking methods
  • Use objective criteria and evidence
  • Look at other options that can be used to your advantage
  • Deal with different personalities and styles
  • Listen effectively
  • What’s in it for me? – What’s in it for them?
  • Protect relationships and outcomes

We will also finish off by listing ‘40 Negotiating Tactics to be aware of’

Former journalist and broadcaster Rory Egan will facilitate the course. Having originally trained in Law, Rory’s business background started when he brought Tie Rack into Ireland and became their largest franchisee worldwide. He later set up a made-to-measure shirt business called Custom Store International and grew it to 24 franchises in the UK.

He is Director of Training with Oracle Communications and has worked with many of the most senior people in the Oireachtas, bankers, solicitors, barristers and businessmen and women.

Venue: The Carlton Airport Hotel.

Cost per seat: €199

25% discount for SME Matters Advanced course participants – €149.00

15% for two or more participants from the same organisation – €169.00

Places are Limited – book online:

If you have any queries, please email Lisa on or call 087 965 3895.

The Win-Win Negotiation programme includes participation wherever possible and a full set of bound notes are provided for all participants. After the course, they will be encouraged to contact the instructor for personal advice if they encounter areas they are uncertain of.

SME Matters always endeavours to give as much after care support as we can in these situations and no fee is asked or expected for this service.