Case Study 5: Beauty & Personal Care Business Dublin
Required:
Move from a primarily Salon based business to an E Commerce business
The Challenge:
Taking a business with two Salons and 30 staff with a small online presence to become the Online Destination of Choice for professional hair & beauty products
The Solution:
Developed an overall strategy for the business focusing on Marketing and Brand Development. Created a new Marketing Division and recruited for all key positions to support the marketing strategy. Recruited 4 new senior managers and mentored each into their position. Support of the business during its scaling period with continual Mentoring and Coaching for all senior staff including the MD.
Outcome:
Quadruple growth figures achieved for Ecommerce business within 2 years and the business continues to out perform the market with 100% growth each year.
