Case Study 5 : Beauty & Personal Care Business Dublin

Date

Case Study 5: Beauty & Personal Care Business Dublin

Required:

Move from a primarily Salon based business to an E Commerce business

The Challenge:

Taking a business with two Salons and 30 staff with a small online presence to become the Online Destination of Choice for professional hair & beauty products

The Solution:

Developed an overall strategy for the business focusing on Marketing and Brand Development. Created a new Marketing Division and recruited for all key positions to support the marketing strategy. Recruited 4 new senior managers and mentored each into their position. Support of the business during its scaling period with continual Mentoring and Coaching for all senior staff including the MD.

Outcome:

Quadruple growth figures achieved for Ecommerce business within 2 years and the business continues to out perform the market with 100% growth each year.

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