Case Study 5 : Beauty & Personal Care Business Dublin


Case Study 5: Beauty & Personal Care Business Dublin


Move from a primarily Salon based business to an E Commerce business

The Challenge:

Taking a business with two Salons and 30 staff with a small online presence to become the Online Destination of Choice for professional hair & beauty products

The Solution:

Developed an overall strategy for the business focusing on Marketing and Brand Development. Created a new Marketing Division and recruited for all key positions to support the marketing strategy. Recruited 4 new senior managers and mentored each into their position. Support of the business during its scaling period with continual Mentoring and Coaching for all senior staff including the MD.


Quadruple growth figures achieved for Ecommerce business within 2 years and the business continues to out perform the market with 100% growth each year.